4 Great Online Advertising Platforms for Businesses
If you’re new to online advertising, it can be daunting trying to work out where to start. From search to display, CPM to CPC, the jargon and immense range of online advertising options can make choosing where to start your first campaign a tough decision. If you’re struggling to get to terms with the online advertising ecosystem, read on to learn about four fantastic ad platforms for beginner advertisers, intermediate-level advertisers, and advanced online ad gurus. Google Adwords The leader of the pack, Google Adwords has been around for over a decade. Offering both search and...
Read More3 Tips for Running a Profitable Online Advertising Campaign
One of the hardest aspects of online advertising is switching a failing campaign – one that’s failing to make a profit, or simply breaking even – into a profitable advertising campaign that generates leads, sales, or enquiries at a great return on investment. It’s hard, but it’s far from impossible. If you’re struggling to achieve profitability on Adwords or another advertising platform, don’t call it quits. Apply these three easy strategies and enjoy profitable advertising that earns you money for years to come. Adjust your bids to reduce traffic and increase your margin Not all campaigns...
Read MoreWhy Ugly Display Ads Work
Well-known advertising guru David Ogilvy was ruthless in his mocking of ‘smart’ ad designers. While others were trying desperately to attract attention with catchy tag lines and puns, he was focused on creating advertisements that moved products. His strategy – keep things simple, eye-catching, and not clever – worked. Mr. Ogilvy’s campaigns for Rolls Royce and other brands were massively successful. While others tried to make things pretty and ‘smart,’ he focused on one thing: catching attention. Sometimes, the best way to get eyeballs to focus on your advertisement is to make your ad as...
Read More5 PPC Advertising Tips
Entering the world of paid advertising can be daunting, particularly for businesses that have relied on inbound marketing for the majority of their leads. However, the scary nature of PPC can often end up delivering huge rewards and massive ROI. If you’re new to paid online advertising, you may be understandably nervous about spending money to generate leads. Don’t be! With these five simple PPC tips, you’ll have no trouble running a profitable campaign within days. Keep your budget low There’s nothing worse than spending your entire budget within the first few hours of your campaign. If...
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