Advertising For Small Businesses: How to Build Lasting Campaigns
Entering the world of online advertising as a small business with a limited budget can seem daunting and scary. With CPC bids rather costly and monthly media buys an incredibly risky investment, knowing which advertising options are worth your time and which aren’t is one of the most important aspects of advertising success. Today, we’re going to be looking at one of the best forms of online advertising for local businesses: display advertising. Using the Google Display Network, you will learn how to build lasting campaigns that produce profitable online leads, direct phone calls, and...
Read MoreThe 3 Secrets of Facebook Ads Success
No business can afford to ignore one billion potential customers. Thanks to its huge reach and its incredible targeting options, Facebook’s advertising platform has been a boon for the industry. Despite this, many small businesses struggle to achieve true marketing success on the platform due to basic mistakes and newbie errors. In this guide, we’ll cover the three ‘secrets’ of success with Facebook Ads. Thanks to the platform’s simple design and user-friendly interface, you can use these valuable tips to optimize your campaigns within minutes of finishing this article. Eye-catching images...
Read MoreGoogle Adwords: How to Bid For Maximum Return on Investment
When it comes to Adwords bidding, most advertisers fall into one of two camps: the ultra-enthusiastic over-bidder, and the stingy, results-obsessed under-bidder. While both have their advantages, neither are the ideal strategy for achieving success with Google’s powerful advertising system. While Google’s display advertising solution – the Google Content Network – has its own set of unique bidding rules, it’s the company’s search network that we’ll spend this article looking at. The search network is the first point of call for most Adwords advertisers due to its simplicity, but it’s one...
Read MoreFacebook Ads: How to Target Ultra-Profitable Micro-Demographics
Over the last five years, Facebook Ads has evolved from a primitive social network advertising system into one of the most effective display platforms online. Once an accessible network with limited targeting options, the social networking giant’s ad system now boasts features such as retargeting and a choice of CPM and CPC bids. Despite this immense targeting potential, many advertisers mistakenly apply the same type of thinking to Facebook as they would to a standard media buy. Given Facebook’s incredibly low clickthrough rate – as low as 0.05 percent on most ad campaigns – the social...
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